Disappointed, growing up on Pop Tarts Cinnamon, these don't begin to compare, The pastry part is good. It's not that they couldn't compete but not nearly enough Cinnamon flavor, very little filling and frosting isn't fully covering the top.

This is one of my grandsons favorites!

My son and I love pop tarts and had been missing them until we found these! We love every flavor we have tried, but the cinnamon has been one a staple!

Tastes great but the frosting process needs major work. I have eaten 3 cases of these and I have had my two pop tarts with a completely covered frosting. They are usually 60 to 75% covered. You will rarely get one with complete frosting that looks like the picture. Would get 5 stars if they actually cover them with frosting like they should

For pastries that are so expensive, I'd expect the quality to be more consistent. The last batch of these was missing a lot of the frosting. This is the 2nd time this has happened. If it happens again I will likely not purchase these anymore.

I LOVED these pastries. As someone who just recently went full gluten free, I was buying two boxes of these every time I went to the store. The new recipe though? Awful. This was the best looking one I had, most have almost no icing, and the texture is thicker and grainy. I really hope they decide to go back to the original recipe, these were the best things about mornings.

I have been getting these for several months now at Walmart, and the past 3 or so boxes I have bought have been like a totally different product? Less cinnamon filling, hardly any icing, and tastes less like a pop tart. They also do not look anything like the picture on the box. They are still enjoyable, but they were 10x better before! Either they changed the recipe or they are just very inconsistent in production!

Very tasty, but one of them was missing 1/2 of the frosting. According to reviews other people had issues with missing frosting as well. Customer service promptly reimbursed me and said they are working on fixing the issue. Also, they are significantly smaller than traditional toaster pastries… why do gluten free food manufacturers feel everything must be smaller than the gluten versions? But, to reiterate they are very tasty and I look forward to buying them again with the proper amount of frosting in the future.

I got a box at walmart and it was missing one. They sent me another box and they had half of the icing on them.

Cinnamon ones are very inconsistent with the icing and the filling inside. Half of them my kids would not eat because they were only half covered in icing. We love the taste when they are evenly iced and filled...but they are very inconsistent and makes it hard to want to spend $5 a box on 4 poptarts that are only going to get half eaten. Although the new recipe is MUCH better! Just wish they were consistent and covered evenly with icing

Though I enjoyed the product, I was disappointed with the presentation. Very little icing on the product I bought.

These were lacking in topping. Granted they may be healthier without that, but that was the best part from growing up with pop tarts. Lol.
They also seemed to have an odd aftertaste which neither my daughter or I cared for. I'll not get these again.

These toaster pastries are fantastic! I grew up on the “original” cinnamon brown sugar ones and it’s always been my favorite flavor. These are so much better! The pastry is so soft and buttery, the perfect amount of filling. I was disappointed that the frosting was wonky - 2 were only half covered. But the flavor and texture of the pastry warrants the 5 stars! Will be ordering again!

We purchased both the cinnamon and strawberry flavors of these. I was so excited to try them but disappointed that both flavors only had a strip of frosting on them. Part of my big excitement was that there was finally a gluten free toaster pastry WITH FROSTING. The package clearly shows frosting covering the whole pastry. You can see in my photo that shows one of each flavor this is not the case. So much for that frosting. 😢

Since my original review of the Cinnamon Toaster pastry, they have since updated their recipe/ratios. The pastry to filling ratio is much better now, the icing covers the top and you can actually toast these in the toaster without them falling apart like the first ones. Icing still doesn’t have a ton of flavor but the rest tastes like a cinnamon pastry. The look alone is way better. Worth another try!

I'm so excited these exist, breakfast pastries are one of the things I've missed most.
As a few reviews I saw said, when I opened them up, they were broken, but I'm ok with it because the pastry is so delicious.
What makes me take some stars off is that when I opened the box, about half of the packages in all of the boxes I ordered were open. I saw that @philhatesgluten had the same problem. I still tried to eat a few so they wouldn't go to waste but they were stale. It feels like money wasted and also I just really really wanted to get to eat them.

This flavor is so delicious (strawberry doesn’t have much flavor). My only complaint is that the icing had all crumbled off each one before I opened a single package.

This is my second review since it seems like my first didn't publish interestingly. I was so excited when these came out but they are sadly not good. I bought a box of strawberry and a box of brown sugar and threw both boxes away after trying one. Even warmed, they were completely unable to be picked up. The taste wasn't great and the icing was thick and hard. I can't recommend these at all.

These have a great flavor. Two things could make them much better. 1 - The frosting is weird. It's hard and brittle and only covers about half the surface of the pastry. 2 - The crust is overly crumbly. I know this is a challenge for gluten free, but I believe it can be better than it is now. Bottom line, though, is that these are the best ones I've had, yet.

These are delicious, and taste even better than I remember pop tarts tasting. I love them and will definitely be keeping them on my shelf.

They had less frosting than I was hoping for and was a bit disappointed at first but the taste makes up for it! The filling was sufficient! I do hope they figure out how to frost the whole thing but will definitely buy again.